TVC • PRINT • DIGITAL

Brief: Relaunch Ultimate Blends as being the brand every girl can rely on when it comes to good hair.  

Idea: #BBF

Introducing your hair’s ultimate BBF (best blend forever). A selection of products to make your hair feel great every day - just like a best friend should. This was a multi-channel campaign, seeded out on TV, digital, social and print.

Role: Creative Directors / Creatives