SOCIAL

We tasked Fearne Cotton with getting to know her Mum even better on Mother’s Day.

• This became Garnier’s most incremental Mother’s Day ever with £210k sales of Tissue Masks.

• Mother’s Day week 2018 actually managed to beat Christmas week 2017.

• 4M impressions on Trueview and 17M impressions on Social, with 4x more click throughs than benchmark.

• Positioned as Global Best Practice for Garnier, with worldwide markets rolling out similar activations.