TVC

Proving that Nutrisse home hair colour looks good IRL – and not just under fancy studio lighting.

As for the campaign, Holly and Davina loved it, the clients loved it, and the UK did too – with Nutrisse becoming #1 in the hair colourants market for the first time ever.

• Seen as the most elastic integrated campaign to date, growing at +6.7% versus market share of +3.3%, continuing to grow in a declining category.