TVC & SOCIAL

Brief: Postion SMA as a modern brand that speaks to real parents, by standing out from the category norm.

Idea: Legends raise legends

Being two mothers ourselves, this was a campaign we wanted to crack. The world of baby formula is governed by rules; stuff you can and can’t legally say. So we’ve spent the past year dancing on a rather milky pinhead. But with a sturdy truth at it’s heart, and the beautiful eye of director, Jake Mavity, we created this baby.

Role: Creative Directors / Creatives